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Marketing

The factors that helped drive your marketing strategies are no longer the same. Your priorities in terms of sales will be different. Let’s look at some crucial marketing strategies.

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July 22, 2022

3 Shifts in Consumer Values Retailers Can No Longer Ignore

Here’s a key takeaway from the pandemic’s effect on retail: online shopping is not a trend, but a set of behaviors that retailers must accommodate if they want to stay in the game.

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July 20, 2022

Intelligent Commerce Delivers Smarter Shopping

Intelligent commerce delivers smarter shopping. Learn how AI helps businesses transform the shopping experience, gain efficiency, and grow more profitable.

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Jun 15,2022

The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.

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Jun 16, 2022

Introducing Legal Finance: A New Tool to Enhance Liquidity and Reduce Risk

There may be tens of millions of dollars of working capital tied up in your legal department. That’s right, your legal department. A 2021 survey of almost 400 CFOs and senior financial officers reveals that 75% of companies with at least $1 billion in annual revenue had unenforced judgments worth at least $20 million.

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Jun 29, 2022

5 Strategies to Turbocharge ABM with Artificial Intelligence

 

In today’s era of digital transformation, marketers need to put people and experiences at the heart of their account-based marketing (ABM) strategy to create effective account-based experiences (ABX) that win buyers’ attention and long-term trust.

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July 13, 2022

Master Your Budgets: 
The Steps You Can Take to Better Harness the Technology Available Today

Financial professionals understand that budgeting is the lifeblood of any company however it often involves a lot of late nights and time away from family. 

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July 23, 2022

Spending Trends, Consumer Preferences, and CRM Strategy for 2022

Join Ometria Content Marketing Director, Emma Robinson, and Senior CRM Strategist, Rita Martins, as they explore the trends, topics, and predictions uncovered in Ometria’s Fashion Forward report.

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June 21, 2022

Digital Transformation: Lasting Principles for New Challenges
 

Adopting new technology can be difficult in fact, only one-third of digital transformation initiatives are successful. Get the tools you need to bring IT and other teams together, maximize momentum, and hit the mark on digital transformation.

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July 27, 2022

5 Ways Remote Procedural Collaboration Drives Med Device Business Growth
 

With all the demands on physicians and healthcare facilities these days, it’s getting harder and harder to get their attention and share innovative new medical technology with them.

HC

HEALTHCARE

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June 2, 2022

Navigating Telehealth Billing Amid New Trends in Virtual Care Uptake

The “new normal.” It’s an overused phrase, but it’s a reality. The pandemic changed a lot about the ways we work, live and care for ourselves and each other. In healthcare, it meant a significant shift to virtual care whenever possible.

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June 8, 2022

Improve the Patient Experience with Digital Transformation

 

​Quality of care has always been of paramount importance in the healthcare industry, but a new focus has emerged amidst the global COVID-19 pandemic

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June 20, 2022

A Modern Workforce Requires Integrated, Identity-Driven Security

Users accessing enterprise assets via insecure home networks and unmanaged devices have long been attractive targets for cyberattacks. Now, with remote and hybrid work environments becoming common practice at many organizations.

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Operations

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Jun 23, 2022

Optimizing Workplace Experience to Drive Business Success

The events of 2020 accelerated workplace trends that were already underway, prompting employers to discard outdated ideas and embrace new and efficient ways of working. We learned to infuse technology into just about every aspect of working, regardless of whether work takes place at home or in the office. As a result, the concept of workplace experience (WX) has recently attracted increased attention.

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July 21, 2022

2021 Strategic Roadmap for IT Operations Monitoring

Digital business disruption, application and infrastructure changes, and the global pandemic are causing infrastructure and operations (I&O) leaders to reevaluate IT monitoring strategies.

 

This roadmap identifies aspects of IT monitoring that must evolve to stay relevant through 2025.

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July 09, 2022

NetOps and SecOps Guide to Managing Public Cloud Journeys

Your cloud journey is unique, but a new guide from Securosis shows there are common patterns and characteristics that point you in the right direction for a successful outcome.

 

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