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Customer Experience

Many customers have had a difficult time in 2020, and they’re looking for the brands that they’ve stuck by to support them and help make 2021 much better.

CX

Customer Experience

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July 31, 2022

How to Strengthen Relationships with KOLs and DOLs in the Digital Space

Today, increasing numbers of medical affairs professionals and medical science liaisons are turning to social monitoring tools to help them navigate this new world. 

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July 25, 2022

Envisioning a new customer experience: Visionworks and Meraki

Visionworks is a leading provider of eye care services in the U.S., sitting at the intersection of healthcare and retail. With over 740 retail and clinical locations spanning 40 states, IT operations play a vital role in the shopping experience. Visionworks is in the midst of a cloud migration, which has opened up new capabilities for supporting the retail experience.

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Aug 02, 2022

5 Steps to Increased Employee and Customer Satisfaction

The Great Resignation has been chipping away at the retail industry for months, with no end in sight. For employers, the labor shortage means empty shelves, reduced hours, and poor execution of services like curbside pickup and buy online/pick up in store (BOPIS)—all of which translate to a diminished experience for customers.

DM

​Digital Marketing

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July 17, 2022

Empower, Engage, and Retain Your Hourly Employees with Digital Communication Tools

A recent study found that outdated, legacy technology plays a bigger role in turnover than you might think. Schedule empowerment and flexibility are critical, with 59% of employees citing scheduling issues as a reason they would quit a job. And another 39% of employees indicated poor communication with managers and their company as a reason they would leave their job.

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Jun 16, 2022

​Enabling the World’s Most Successful Digital-first Brands
 

A brick-and-mortar store’s ability to connect with shoppers is a main draw of shopping in person. On the other hand, e-commerce requires an understanding that online shopping differs from physical retailing, calling for proactive steps that mimic in-person experience as much as possible through sight and sound. 

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May 22, 2022

The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them
 

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes.

learn about the eight most common email marketing pitfalls and how you can avoid or fix them.

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EC

Ecommerce

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July 23, 2022

The state of drug pricing in 2022

Drug pricing reform in the U.S. is both further along than it’s been in years and stuck facing the same long odds that have frustrated past attempts at a major federal overhaul. If recent actions from Congress and the White House are any indication, pricing looks set to remain pharma’s greatest reputational risk of 2022 and beyond.

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Jun 15, 2022

How Retailers Can Capitalize on the International Commerce Boom

The global disruption of the past 18 months means more shoppers are looking outside their country’s borders when looking to make a purchase online. This international ecommerce boom represents a major opportunity for retailers.

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May 30, 2022

Finding the Best of Both Worlds

It’s time, you’re ready to explore new channels and grow your business. Maybe you’re a B2C company looking to add wholesale options or a B2B organization wanting to reach consumers directly. Either way, it’s time to explore the technology requirements to help expand your business.

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MA

Marketing Automation

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May 10, 2022

Leveraging automation to tap the strategic insight of your AP/AR staff

Fueled by advances in artificial intelligence, robotic process  automation and intelligent document processing, the state of automated processing of the accounts payable and accounts receivable functions is lightyears ahead of where it was just a few years ago.

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Jun 20, 2022

CFO leadership in today's deal-rich M&A environment

The M&A climate has been good for some time and is likely to continue due to ample liquidity, low interest rates and vast target companies in the lingering days of the pandemic. However, with a record-breaking valuation of deals having been pursued in the first nine months of 2021.

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July 28, 2022

Finance automation and value creation: A new nexus

Automation is driving value creation and operational efficiencies into finance that can be a game-changer for some organizations. If finance leaders have remained doubtful that a digital transformation isn’t necessary in their operations.

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TR

TRENDS

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Aug 01, 2022

Latest trends and developments in influencer marketing

Before the pandemic, spending on influencer marketing was predicted to hit $9.7 billion in 2020, with 66% of marketers planning to boost their budgets in the space.

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Jun 12, 2022

Inside oncology’s research boom

The long list of new treatments reflects the advent of cancer immunotherapy as well as continued progress in matching treatment to genetics. New drugs for lung, breast, skin and blood cancers have made gains over standard of care, while other additions have expanded options for patients.

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May 26, 2022

The latest trends in telehealth

Telehealth is one of a select few industries that’s seen benefits from the coronavirus pandemic. Before COVID-19 hit the U.S., virtual care use was growing steadily, but only a small fraction of consumers had tried it. Fast forward to 2020 and telehealth became more of a necessity than a luxury.

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